Niall Quinn

2007 saw the release of 'A Vodka For The Girl Who Changed My World' a five track EP and CD rom video. Niall's heart felt lyrics and tales of lost love inspired the cover design, a gritty snap shot of a dying moment between two lovers. The photograph taken on the shoot of the music video, has been over laid with type emulating the labeling of the rows of cheap alcohol and "the worn down whiskey labels" you find in the corner shop, something Niall knows too well, according to his songs.

In 2008 Niall returned with a brief to design a flyer for an upcoming gig on Sunset Boulevard in Los Angeles at The Roxy. After running through a few ideas, we suggested that rather than a costly print run and distributing flyers on the streets of LA, a better option might be to give an EP away. This would be something that people may take home rather than end up in the street corner bin, in addition to advertising the gig, whilst subsequently driving traffic to his website.

To keep the cost of the production down in line with that of a flyer, we devised a method of packaging the EP that didnt require a full print run on the cover and CD production. We settled for a 1 colour onbody print of the CD, rather than a plastic jewel case, we opted for a plain white card sleeve, which was the sealed with a 2 colour label. The slip sleeve had the label folded over the opening sealing in the CD and giving the holder the task of breaking into the music. The overall feel of the packing gave off the impression of an expensive print run but was relatively competitive with to the cost of the flyers.

Disciplines: Print Design, Illustration.